A Recap of Agnes’s Competitive Strategy
Over the past few months, we've been following Agnes, the restaurateur who was slowly watching her sales spiral downward, and with it, her lifestyle.
We've seen her transform from victim to victor as she came to the conclusion that the reason her sales were dropping had less to do with her competitors and more to do with her own value proposition to her customers.
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Promoting Your Brand Without Eroding Brand Value
Agnes’ grandmother taught Agnes so much about the restaurant business before passing away. If it weren’t for her, Agnes wouldn’t have her business. The modest inheritance she left formed the seed money for Agnes to leave her job at the airline and start her restaurant.
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Ask the Right Questions to Establish the Best Solution for your Business
Agnes reviewed her sales levels over the past weeks. While sales had improved dramatically (she would have settled for just stopping the decline), once again she realized that there was still untapped potential in her business.
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“Check Please” – How to Approach Costly Renovation Costs
As she poured over her financial statements, Agnes evaluated her three options for funding her renovations.
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Appear New Again in the Eyes of your Customers with Renovations
Minor renovations are never minor. It doesn't matter if it's a bathroom, family room or your restaurant, your ability to imagine a better space always outstrips the size of your wallet and the time you have to get it done.
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Agnes the Restaurateur Continues her Focus on igniting her Take-Out and Delivery Buisness
The flimsy white cartons she was currently using just weren't going to cut it. She needed something that was cost effective and attractive. Most importantly, it needed to be environmentally friendly.
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Agnes the Restaurateur puts her Take-Out and Delivery into Action
In order to execute her plan, Agnes would have to make some compromises. She'd love to be able to launch everything at once, in a big way. For example, it would be great to buy a new delivery vehicle and have it painted to match her brand.
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