Using marketing to outflank your competitors
Once you've answered the six questions from the previous post. You can now take action on it. The truism "Time is Money" can also be turned to read "Money is Time". That means that both commodities are interchangeable. While you may not have the financial resources, you can use your time more effectively to combat them in the marketing arena.
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Give your marketing a fighting chance with 6 questions
A business owner picks up a ball and closes their eyes. They spin around a few times until they have no idea which way they're facing. Now they throw the ball...hard. When the business owner opens their eyes they declare what they were aiming at. If they're a "glass half full" type person, they'll declare that they hit their target. If they lean towards cynicism, they'll say they have missed the target. Either way, it doesn't matter because they really had no idea before they threw the ball.
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Are your Marketing Dollars working for you? Part 1a
Now that we’ve covered an external threat, it’s time that the focus turned inward. Many independent businesses don’t have the tools and information they need in order to make informed business decisions. What you don’t know can and will hurt you.
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How to Reach your 20%
Provided that you've been building a good relationship with your customers over the years, and have not engaged in price gouging since you were the only option within an hour's drive, you should be able to keep your most profitable customers.
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Over the next few weeks, we'll be looking at some of the biggest killers of independent businesses. If you're a retailer or restaurateur, read on to discover what puts your business at risk and what you can do about it.
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